Corporate Heresies, Technology Rants, Personal Observations
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Monday, September 01, 2003 Puncturing sanctimony with a single brandSo here I am, taking a day trip to Santa Cruz, figuring it's about time to switch from my sneakers to bare feet for a stroll on the beach. Now, Santa Cruz being the college town that it is, I'm armed with a new book and a coffee from Peet's. (a local beanery). OK - it's a fancy-schmanzy summer coffee drink -- a triple shot espresso in a huge plastic cup full of ice, and topped with a healthy glug of cream. 'halfway arranging my sneaks in my book bag I notice an ascetic type getting off his mountain-bike for a drink of water at the fountain - not more than 10 feet away. This is one of those guys you can 'type' a distance away. Birkenstocks. Sierra Club panniers with PETA stickers. No-blood-for-oil sticker on his Bell helmet. Looking at my drink, a barely concealed contemptuous single word is hurled at me ... "STARBUCKS?." I'm thinking here's a guy who takes a particular joy in lecturing people in the Evils of Big Companies, how they're all related to Really Bad Things of international business, blah blah blah... For a second I think how much fun it would be to do joust with this guy. And then I remember a second approach. "Nope..." I reply. "Peet's" And with the best faux-innocence I can muster "you know, it's a Berkeley company... I think Santa Cruz has two of them..." My runny-nosed friend looks pained at the revelation. Silently, he gets back on his bike and rides away. posted by Tom | 10:37 AM |
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